Lead generation is the one area driven most by artificial intelligence. Artificial intelligence will provide the economic boost in the next decade similar to the increase in productivity driven by the internet seen at the turn of the last century and lead generation is squarely in the crosshairs of this revolution.
Artificial intelligence provides two major tools that increase lead generation productivity. First, artificial intelligence allows a greater degree of automation in the lead generation process and frees the sales force to focus on important areas such as building relationships.
Next, the ability of artificial intelligence and datamining to identify relationships provides information about new opportunities, new applications for your services, and new markets for your products.